ABOUT ANIMAL TESTING AND THE IMPORTANCE OF CRUELTY-FREE CERTIFICATIONS

The experiments performed in the laboratories for the patent of a product, are of many kinds and examine the toxicity of ingredients, efficacy, etc. usually on animals. An outdated way of testing anyway and without result as human is very different. The animals used are not only mice or rabbits, as is well known but even cats, dogs and many other species.

Any action required to test a final product or its components on animals presupposes the violent deprivation of their liberty and  their basic right to life.

Tests include mutilation, blindness, burning, feeding with various chemicals, cutting the vocal cords so that their voices and cries are not heard and usually without anesthesia. The conditions in the cages of the laboratories, the pain, the torture and the terror that millions of innocent creatures experience for months or even years, are truly beyond imagination.

EU law which prohibits experiments has some gaps, such as the fact that it applies to ingredients used only in cosmetics (many of the ingredients in cosmetics are used elsewhere, such as in food, medicine or cleaning products) and applies only to the safety of the product for the consumer and not for the worker safety or ecotoxicity.

Therefore, since it is necessary anyway all the raw materials in the EU to be checked for the above if deemed necessary, we can not assume that a product without certification is indeed cruelty- free. This is why we, as a company, choose to work ONLY with certified brands, from organizations with the strictest criteria, which prohibit experiments at all stages of production of a product, carry out physical inspections in the laboratories of each company and repeat annual inspections with detailed evidence of the whole production process. From the suppliers of their materials to the final composition of each product.

Certifications are the only way for a company to prove to us that it is open to scrutiny for everything they claim to represent.

We choose vegan cosmetics, first of all for the animals. And this term does not only describe the formula of a product, as it has been incorrectly used in recent years by companies instead of "plant based ". Yes, it is possible for a product with only plant ingredients to be tested on animals. A vegan product is one in which no animal has been exploited at any stage of production.