Helan

The name is an acronym made with the words HELIOS (sun) and ANIMUS (soul, spirit).

Thus, Sun-filled Soul, to signify that the company’s spirit must be clear, warm and full of energy like

the sun, source of all life.

Αll projects are strongly rooted in the firm belief of botanic activity expressed in quality, active ingredients.

The company mission has always been, right from the beginning, to formulate and produce cosmetics conceived and realized in harmony with the skin’s physiology and nature as well as the environment and animal world.

Every product is born with the care that a mother dedicates to her children and the utter conviction of the effectiveness of the high quality of the raw materials used.

We give priority to raw materials coming from the Mediterranean area, however sometimes we select plants that come from different climatic territories, as their particular active ingredients are cosmetically interesting. In these cases we adhere to a rigorous COSM-ETHIC PROJECT. 

Products are entirely conceived, created and packaged in Italy to ensure the proper care of all the company’s employees, which is impossible to verify for goods manufactured in other countries.

Since 1976, HELAN has always collaborated with the Italian animal rights associations (LEAL, LAV, PETA) and has always supported a philosophy of non-animal testing.Having shown respect for these standards and having successfully passed ICEA evaluations, HELAN obtained the certificate n°002 as further recognition of its commitment to transparency towards the market.

The HELAN VEGAN logo indicates those formulations that employ raw material not deriving from the animal world and is not applicable to those products that use a restricted selection of ingredients connected to bee-keeping (royal jelly, propolis, honey, wax…) which are not compatible with a vegan lifestyle.

Subscribed to the CLEAN ENERGY program which certifies that HELAN respects the environment, because every single Kwh of electricity used by the company is produced from renewable sources without the use of fossil fuels. This is verified by the international DNV organization.

For the primary packaging they identified two types of bottles and labels:

in bio-based plastic, which comes from the waste of sugarcane cultivations. Its process has a low environmental impact as it is obtained from renewable sources, thus not of petrochemical origin, and it recycles a waste product that otherwise should be disposed of.

in RPET, which comes from post-consumer recycled plastic waste. In these case they are also combined with a label made with an innovative material that helps the recovery of PET by increasing the quality of recycling.

For the secondary packaging (boxes, promotional material and wrapping) Helan selected certified paper and cardboard coming from forests which were harvested in a responsible manner.